Founder's Message

My Story

As a young creative spirit living in Ridgeway SC, I was known for being a little different and a bit quirky. Trust me, I’ve never strayed away from how different I felt from those around me. Honestly, I’ve never really fit into any social circles throughout my life. Between the ages of 9-11 years old, I found a great friend, who already had his sights on the fashion industry. His drive eventually inspired me to follow my passion and love for design.

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A complicated home life resulted in an abrupt move to Augusta GA as I transitioned into my teenage years in the mid-1990s. My tense family life led to much confusion. Art and writing became my only solace. In the late 1990’s, I realized that writing, fashion, and dressing the human form were concepts that got me through many hard times. My sketches lead to the spark of creating my own fashion line at some point, but financial restraints were my obstacle at that moment.

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During the mid-20-00s, fashion school applications were sent, and acceptances were received, but the timing didn’t seem right. A few lessons still needed to be learned. There were a few deviations on my path, but I’ve always stayed loyal to my true passion, EXPRESSION THROUGH CREATIVITY! After one interview with an admission’s counselor, she noticed that my detailed sketches felt better served in men’s fashion. Detail construction and concepts (buttons and stitch work) seemed like the conversation and direction that I needed at the time. The advisor’s advice gave me THE epiphany that has driven my designs and excitement for menswear since that meeting.

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In 2013, I moved to Atlanta, GA and attended SCAD. Unfortunately, I only attended for a quarter. About a year of soul searching, a friend recommended the art program at Georgia State. I really enjoyed the experience there. Love all of my art instructors... But work and life put that to a halt for a little while.

Many thoughts logged into my notebooks, my desire and goals never wavered. In February 2018, I began to concentrate on my career as an Optician. Certifications and a promotion later, by God’s grace, I got the promotion that all of peers felt like I was meant for. Not long after my promotion, I received my state license as a License Optician in the State of Georgia.

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As a manager and Licensed Optician, my income made the possibility of my dream a much clearer picture and foreseeable reality. Life became a bit easier. I revamped my original plan and began to rethink my original vision. A fashion line seemed too small. A lifestyle branding company felt more like the avenue I wanted to take. The updated idea makes way for the inclusion of men and women to express themselves through more masculine silhouettes and motifs. My hope within this updated concept is to uncover product offerings that will give our clients another avenue to be chic, another chance to induce flair, and another road to walk in refinement. The focus is to keep quality at the core of each brand and have fun along the way.